Purpose before decoration
Bring your logo, typography, colors and everyday materials into one coherent system.
Brand identity system
Give your business a consistent visual identity.
Bring your logo, typography, colors and everyday materials into one visual system. A practical usage guide helps your team and suppliers keep the identity consistent.
Review the direction as it takes shapeYour service scope sets out the review stage.
See the deliverables, total price and estimated delivery below.
Start today with
GBP 150
GBP 150
Total costGBP 75020% upfront: GBP 150 · After approval: GBP 600
Estimated delivery5-10 business days; after brief, access and approvals
Your first milestoneCreative directionA useful review point before the next stage
Recognizable in the real world
Real-world applications
Design decisions are made against the places your brand will actually appear. We show practical applications so you can judge more than an attractive image on a blank page.
Usable source and export files
Your agreed source files and exports are prepared for the places your brand will appear.
In our clients’ words.
“This is my second time working with these guys and they know what they are doing.”
“Thank you ICM! You all are truly a blessing!”
“The work process was very collaborative and the communication went well.”
WHAT YOU RECEIVE
Your Brand identity system project, clearly defined.
New brands finding their voice and established businesses ready for a more coherent identity.
Identity direction
Explore the agreed creative direction in the context where it will be used. Review legibility, composition and practical applications, then prepare the approved artwork with clear usage and supplier handover notes.
Core visual assets
Explore the agreed creative direction in the context where it will be used. Review legibility, composition and practical applications, then prepare the approved artwork with clear usage and supplier handover notes.
Practical usage guide
Receive the agreed editable files or configuration notes, an explanation of routine operation and a list of external dependencies. Access is transferred to the authorized owner; third-party licenses remain subject to their own terms.
Scope and requirements
Font and stock asset licensing is identified in the handover.
Any additional work is scoped and priced for your approval.
Review.See the direction.
Shape the result.
Shape the result.
CREATIVE DIRECTION
See the idea.
Shape the outcome.
First concepts in minutes during an agreed live kickoff. Final delivery follows the package schedule.
Available for eligible website, design and software concepts after the essential brief is ready and a team member has confirmed the kickoff. A concept or prototype is not the finished production deliverable.
Plan My ProjectTHE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Find the character
Tell us the name, audience, positioning and intended uses. References help us understand taste, not copy another identity.
Review the directions
Compare the agreed concepts with a short rationale for each.
Refine one direction
Choose the route and consolidate feedback within the stated revision allowance.
Receive the asset kit
We prepare the agreed file formats, applications and usage notes.
What is included?
Includes Identity direction, Core visual assets and Practical usage guide. Font and stock asset licensing is identified in the handover.
Will I receive editable files?
Your scope lists the editable source files and final exports. Third-party fonts, stock assets and licensed components are identified separately.
How do revisions work?
A revision refines the selected direction. A new name, new strategy or entirely new concept is a scope change and is estimated before work continues.
Does design include trademark clearance?
No. We avoid intentional imitation, but formal trademark searches, registration and legal clearance remain a separate professional process.
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YOUR NEXT LEAP STARTS HERE
Ready to put Brand identity system to work?
Your package includes a defined scope and delivery schedule. Share your brief to get started.