Channel-specific storytelling
Create short-form ads built around a clear opening, a product benefit and a useful next step.
Social video ads and vertical reels
Make your product the focus of the next scroll.
Put your product benefit at the center of a short video. Three edits, captions, end cards and vertical and square exports prepare the campaign for its agreed placements.
Review the direction as it takes shapeYour service scope sets out the review stage.
See the deliverables, total price and estimated delivery below.
Start today with
GBP 76
GBP 76
Total costGBP 38020% upfront: GBP 76 · After approval: GBP 304
Estimated delivery3-5 business days; after brief, access and approvals
Your first milestoneStoryboard directionA useful review point before the next stage
The story comes before the effects
Human-directed production
We identify the hook, the message and the action, then select the right production technique. Human direction and editing keep AI-assisted material consistent with the approved brief.
Agreed formats and usage rights
Receive the agreed exports for your selected channels and placements.
In our clients’ words.
“He is very skilled at creating functionalities that work easily for the end user.”
“This is my second time working with these guys and they know what they are doing.”
“ICM did a great job, on time and within specified budget.”
WHAT YOU RECEIVE
Your Social video ads and vertical reels project, clearly defined.
Brands and teams that need a compelling demonstration, campaign asset or story in motion.
Three short edits
Three short-form edits around the agreed message and supplied or approved source material. Duration, voice and production dependencies are recorded in the brief.
Captions and end cards
Readable captions and a branded closing action, checked against the approved wording and destination.
Vertical and square exports
Exports for the agreed vertical and square placements, with framing and safe areas checked for those formats.
Scope and requirements
Supplied or licensed footage; filming, actors and paid placement are separate.
Any additional work is scoped and priced for your approval.
Review.See the direction.
Shape the result.
Shape the result.
STORYBOARD DIRECTION
See the idea.
Shape the outcome.
First concepts in minutes during an agreed live kickoff. Final delivery follows the package schedule.
Available for eligible website, design and software concepts after the essential brief is ready and a team member has confirmed the kickoff. A concept or prototype is not the finished production deliverable.
Plan My ProjectTHE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Define the audience and action
Confirm the message, duration, channels, language and available source material.
Approve the treatment
Review a script, storyboard, audio direction or shot plan before production.
Produce and refine
Build the sequence, sound and finishing around the approved treatment.
Deliver channel-ready versions
Check export specifications, captions and the agreed usage permissions.
What is included?
Includes Three short edits, Captions and end cards and Vertical and square exports. Supplied or licensed footage; filming, actors and paid placement are separate.
Are filming and actors included?
Only when listed in the quotation. Location production, talent, travel and specialist recording are separately scoped.
Can AI-generated assets be used commercially?
We review the tools and source material used for the project. Usage is governed by their licenses and the rights you hold in supplied assets.
Are television and media placement costs included?
Production is separate from buying airtime or ad inventory. Broadcaster-specific clearance, delivery and licensing requirements are agreed in the scope.
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YOUR NEXT LEAP STARTS HERE
Ready to put Social video ads and vertical reels to work?
Your package includes a defined scope and delivery schedule. Share your brief to get started.